Our North Star – developing marketing strategies that inspire your customers to take action – will always be what motivates our every action.
No knock on the promotional products industry, but the sales and marketing effort for your tradeshow shouldn’t revolve around the tchotchke that you give away. I’ve yet to make a purchase decision based on the logo on my squishy ball or pen.
You’ve realized that you want to feel the ease and freedom that marketing automation brings (plus the extra dough doesn’t hurt). Now, what? There are many choices for marketing automation systems, and you should find what is right for your budget, resources, and goals.
It’s the future, and it’s a push-button world. Hovercrafts exist, robots clean our floors (at least until the uprising), and we automate as many tasks as possible in our everyday lives (how dare you suggest that I do manual math like a peasant!). In this world where we consistently choose automation over manual tasks, it amazes me that less than ten percent of companies are utilizing marketing automation.
A great example of using lead generation to target qualified leads to maximize ROI is our client AppointLink. They show that if you build it (correctly), they will come.
61% of companies surveyed say that getting leads is their biggest challenge (IDG Study).