It’s cheaper to keep a customer than it is to get a new one. Treat them like they want to be treated.
Each customer touchpoint is an opportunity to increase satisfaction, improve their lifetime value to your bottom line, and turn them into the most effective marketing machine ever created.
Lifetime Value of a Customer is Decreasing
When a good customer goes dark, it might be too late. Growing a customer’s lifetime value has the highest ROI of any marketing.
Referrals are Down
People love sharing good news. Why aren’t they telling everyone they know about your business?
Customers only call me when there’s a problem
Customers shouldn’t have to call you when there’s a problem; you should be calling them first. Managing customer relationships proactively builds trust – and builds business.
Manage Customer Touchpoints
Every interaction with a customer is an opportunity to build trust and reinforce the value of your brand. It doesn’t matter if it’s an invoice or a holiday card; consistent, thoughtful messaging builds loyalty.
Surveys and Research
Sometimes you just have to ask the question. Client satisfaction surveys and stakeholder interviews provide qualitative data that can deliver invaluable insights.
Often an extra incentive to make a purchase can establish a habit that creates brand loyalty.
Birds of a feather learn from each other. By leveraging the equity of industry leaders, user communities build brand loyalty and create added value for your best customers.
Creating strong bonds with your customers lays the foundation for a brand that people are attracted to and want to interact with.
of customers say the experience a company provides is as important as its products and services.
Source: Hubspot Marketing Statistics
Assuring customers achieve success through managed touchpoints for ATIS Elevator.
In order to get you where you want to be, we need to figure out where you are. Let's talk about creating a fully-integrated sales and marketing program that’s grounded in strategy, and designed for the highest possible return on investment.