Tradeshow campaigns

A successful trade show is not an event; it’s a campaign.

It’s a themed extension of your brand that exists before the show begins and long after it ends—and it requires planning. Your pre-show marketing is as important as making your booth stand out. And your post-show marketing is where the return on your investment usually happens.

spoke marketing tradeshow campaign
spoke marketing tradeshow landing page
spoke marketing tradeshow design

We’ve delivered marketing strategy and design for hundreds of successful trade shows. It’s not complicated:

  • Have a theme to your campaign
  • Line up meetings and speaking opportunities
  • Promote online and through social channels
  • Collect data and customize communications
  • Focus on your customer (not yourself) and key messages
  • Deliver consistent, integrated messaging
  • Create a clean, elegant booth design that doesn’t crowd your space
  • Have follow up communications ready to deploy – before you leave the event

It’s a pretty simple formula, but it’s surprising how often tradeshows turn into a waste of travel and marketing budget – and the hours spent at the show. Skipping steps lowers your ROI and wastes your time.

spoke marketing tradeshow floor

In order to get you where you want to be, we need to figure out where you are. Let's talk about creating a fully-integrated sales and marketing program that’s grounded in strategy, and designed for the highest possible return on investment.

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