This isn’t an estimate. We know because we’re perpetually monitoring and altering our site to deliver the best experience we can. For the record, when we started, the number was closer to 1 in 1,000, so we’re moving in the right direction.
Virtually everything on the internet is in a constant state of flux. One true constant is the ever-increasing importance of integrated targeted storytelling, an intuitive UX, and clear calls to action.
There is nowhere for failure to hide on a website; everything can be tracked, measured, and quantified. If you’re not continually tweaking your site basedon these findings, you’re doing your brand a disservice (and leaving money on the table).
Your website may be the most consumer-facing part of your brand, but the flow of information goes both ways. As your target increasingly interacts with your website to understand you, the data they leave in their wake helps define and shape your understanding of them. You used to have to pay handsomely for this kind of insight; now it’s sitting in your web analytics.
Most clients don’t have a preferred web platform, but we can accommodate those that do. Our preference is to conduct a thorough discovery and find the technology that integrates with a client’s internal tools and processes and is best suited to meet their long-term needs. Most often, these needs can be met with open source solutions that offer robust capabilities and represent significant cost savings.
The internet is not the place to play hide-and-seek. Baked into each site we build are the current best practices for search engine optimization. Please don’t mistake this for real search engine optimization (SEO). A successful SEO effort isn’t a one-and-done proposition; it requires time and a dedicated crusade to build things like backlinks, add keyword-rich content, and always adopt the latest best practices (like page load time). You’ll like that because Google will, too.
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