Consumers have more power than ever before. When they’re upset, they can do incredible harm to your brand (through things such as online reviews and even your social media), and they have access to more information (mostly true) about your products and services at their fingertips.
Growing share during a booming economy is difficult (everyone is spending). Gaining market share during a recession requires capital, but the eventual ROI can’t be beat.
Most companies have great data. The problem is that it’s stuck in silos (CRM, Marketing Automation, Web Analytics, Accounting, Social Data, Customer Support, etc.). By combining the data into one Customer Data Platform, marketers obtain a Single View of the Customer…and then your marketing can really start cookin’.
Let's talk about creating a fully-integrated marketing program that’s grounded in strategy, and designed for the highest possible return on investment.
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