Growing share during a booming economy is difficult (everyone is spending). Gaining market share during a recession requires capital, but the eventual ROI can’t be beat.
Most companies have great data. The problem is that it’s stuck in silos (CRM, Marketing Automation, Web Analytics, Accounting, Social Data, Customer Support, etc.). By combining the data into one Customer Data Platform, marketers obtain a Single View of the Customer…and then your marketing can really start cookin’.
Like many things, marketing used to be much simpler; the days of brands targeting broad categories (i.e., adults 18-49 years old) are long gone. Today, there are three distinct generations within that one category (GenX, Millennials, and GenZ), each with a completely different set of values.
Let's talk about creating a fully-integrated marketing program that’s grounded in strategy, and designed for the highest possible return on investment.
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