We’re smart enough to realize we don’t know it all; the right research fills in the gaps. When there are questions about the marketplace, the customer, or the competition, it’s often best to find the answers before making assumptions.
Through the right research, our clients have:
Not every client needs market research, but when they do – the return on investment is significant. By avoiding one misstep, they have saved countless hours and dollars. By being an early mover in the marketplace, they’ve gained first-to-market advantages and reinforced their position as an industry leader.
No. The answer isn’t always a cheap online survey (but sometimes it is). Quantitative research (online, phone, or intercept) is generally less expensive and delivers aggregated, quantified results that can be projected to a larger population and modeled for demographic and psychographic characteristics. Surveys can be combined with purchase transactions and click streams to shed light on pricing strategies, market segmentation, feature bundles, and anticipated demand.
While perhaps not always statistically significant, qualitative findings uncovered in focus groups, in-depth interviews, and online panels provide opportunities to identify a full range of opinions and help hone in on objectives. The right researcher can ascertain precisely why a prospect bought (or didn’t), glean brand strengths and weaknesses that were previously unknown, and provide anestimate of the impact of branding and ad campaigns prior to launch.
No, we don’t have the internal staff to handle every research need. We do have the knowledge to ask the right questions and have the expert resources to get the data and insights required to make the best decisions.