05: sales enablement

It’s not how you want to sell; it’s how your customers want to buy.

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Sales Enablement designed by actual sales leaders.

Our sales enablement programs are all about giving your sales team the right tools, resources and support during the most critical touchpoints of your sales process – when salespeople need the help the most. Unlike other marketing firms, we understand what your salespeople actually need versus what your typical marketing firm believes they should have. 

Common Obstacles

Poor Lead Qualification

Poor qualification of leads, discovered late in the sales process, wastes time and money.

Rambling Sales Meetings

Meetings that run too long and lack direction fail to “advance the ball” and corrode buyer interest and trust.

Aimless Questioning Strategy

Unfocused lines of questioning derail critical learning opportunities and prevent purposeful engagement with your prospect.

Erratic Sales Positioning

Inarticulate communication of value and price extinguishes closing opportunity.

Failure to Manage Concerns

Clumsiness in approaching sales objections amplifies customer resistance to buy.

Increased Competition

Unclear differentiation of your product gives your competitor the upper hand.

Spoke Solutions

Opportunity Qualification

Effective upfront lead qualification allows your sales team to aggressively pursue the sales most likely to close and avoid qualification surprises.

Progressive Sales Advancement

Conduct crisp sales meetings that keep the sales agenda on time, on point, and on purpose while building buyer engagement.

Discovery Blueprinting

This solves rudderless discovery. We craft a bespoke questioning methodology to crisply uncover your customer’s buying requirements.

Sales Positioning

Sales positioning works to protect the sale by making sure value and price are communicated clearly and powerfully.

Objection Management

Manage the objections process proactively, crafted to the specific objections heard in your sales process right now.

Competition Differentiation

Allows your sales team to better position and distinguish your company’s offering, allowing you to draw smarter “compare and contrast” distinctions.

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Maximizing the potential of your sales team and resources will help you build more revenue – and stronger brand loyalty.


of all organizations use content in their marketing efforts.

Source: Hubspot Marketing Statistics
Providing sales teams with the tools they need for Laser Light.
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In order to get you where you want to be, we need to figure out where you are. Let's talk about creating a fully-integrated sales and marketing program that’s grounded in strategy, and designed for the highest possible return on investment.

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