sales & Marketing alignment

Sales and marketing should work in tandem.

It seems so obvious to us. Unfortunately, too often the departments and functions are siloed, and there’s an ‘us vs. them’ tension baked in. The sales department wants everything yesterday and doesn’t understand that the marketing department needs time and direction. The marketing department doesn’t know the company’s sales process and can’t predict the (seemingly obvious) needs of their sales team.

spoke marketing sales meeting
spoke marketing marketing meeting

Alignment makes sense.

We simply can’t deliver marketing without fully understanding your sales process. Ideally, someone from sales will join in our Discovery session, but at a minimum, we’ll look at past sales efforts, how deals were won, and the tools used to make the sale.

Using our ‘follow the money’ approach, we’ll tease out insights from this data to synchronize marketing deliverables with the needs of your sales team.

spoke marketing marketing sales plan

By aligning sales with marketing, the only question left unanswered will be ‘Why didn’t I do this sooner?’

In order to get you where you want to be, we need to figure out where you are. Let's talk about creating a fully-integrated sales and marketing program that’s grounded in strategy, and designed for the highest possible return on investment.

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