Nobody is more excited about the launch of a new product than the company launching it.

Nobody.  The point is to make your target understand why they should care. Today’s consumers and purchasing departments are more sophisticated and have access to more information than ever before. The days of successfully launching a ‘me too’ product are over. Rampant commoditization of products in the past have made differentiation and clear communication of benefits crucial.

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We’re proud to have helped in several product launches. Regardless of whether the  product is an extension of a current brand or the flagship of a new company, the steps are the same.

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In order to get you where you want to be, we need to figure out where you are. Let's talk about creating a fully-integrated sales and marketing program that’s grounded in strategy, and designed for the highest possible return on investment.

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