PRODUCT LAUNCH

Nobody is more excited about the launch of a new product than the company launching it.

Nobody.  The point is to make your target understand why they should care. Today’s consumers and purchasing departments are more sophisticated and have access to more information than ever before. The days of successfully launching a ‘me too’ product are over. Rampant commoditization of products in the past have made differentiation and clear communication of benefits crucial.

spoke marketing product launch
spoke marketing product ideas

We’re proud to have helped in several product launches. Regardless of whether the  product is an extension of a current brand or the flagship of a new company, the steps are the same.

spoke marketing husky product launch

get where you want to be.

Let's talk about creating a fully-integrated marketing program that’s grounded in strategy, and designed for the highest possible return on investment.

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