Nobody. The point is to make your target understand why they should care. Today’s consumers and purchasing departments are more sophisticated and have access to more information than ever before. The days of successfully launching a ‘me too’ product are over. Rampant commoditization of products in the past have made differentiation and clear communication of benefits crucial.
Let's talk about creating a fully-integrated marketing program that’s grounded in strategy, and designed for the highest possible return on investment.let's talk