Telling your story begins by understanding your customers, your mission and your brand. Keep your messaging simple and inviting. People don’t need to know every aspect of your saga, just the parts that will inspire them to take action and become loyal to your brand.
Struggling with Brand Awareness
Consistency is key when you’re building your brand – and that continuity goes deeper than the logo. Your messaging, positioning, and story should emanate from one voice.
Highly Competitive Marketplace
Standing out from the competition is easy when you stand apart from them. Positioning places your brand where your ideal customer can find you.
You haven’t told your story until someone else can tell it. Messaging should be simple, crisp, and compelling.
Sales Collateral is Scattered
After mapping your customer buyer’s journey, the use cases for sales collateral become obvious. Build your sales tools with that big picture in mind.
An actionable brand standard guide provides a clear framework for the visual language, messaging, and voice of each marketing element.
Your brand is a promise of performance. It’s a mental shortcut that communicates what makes you different and provides buyer confidence in their choices.
For a brand to be loved, it needs to be consistent across every touchpoint. We plan for how your brand should be treated in every conceivable instance.
Anchor of the Brand
Every brand starts with a strong foundation. Once that’s established, it becomes easy to create each subsequent marketing element.
Messaging isn’t one-size-fits-all. There are different buyer personas, different buying triggers, and different stages of the buyer’s journey. A solid framework addresses them all.
When people clearly understand your brand attributes and benefits, they are more likely to develop meaningful connections with your business.
of customers say they are consistently loyal to brands they feel good about.
Source: Hubspot Marketing Statistics
Forming an emotional attachment between data scientists and Shaip.
In order to get you where you want to be, we need to figure out where you are. Let's talk about creating a fully-integrated sales and marketing program that’s grounded in strategy, and designed for the highest possible return on investment.