After conducting a Discovery Session with you and your team and combining that with extensive industry research, we’ll partner with you to develop a content strategy based on the specific needs of your customers and goals of your business.
CUSTOMER PERSONA DEVELOPMENT
To create impactful content, you need to intricately understand your target audience. Unlike other content “factories” that take a one-size-fits-all approach, we focus on speaking directly to your customers in a way that inspires thought and provokes action.
To reach your customers in all phases of the buyer journey, we specialize in developing complete content campaigns that illustrate how your solutions meet customer needs. We also create content calendars to ensure timely content that has a positive effect on your audience.
A content campaign is a powerful resource that, when paired with SEO strategies and social and email promotions, can produce trackable and measurable results. This allows you to continually update your approach to reach more customers and maximize your investment.
Content is only effective if your audience sees it. That’s why we apply a search engine optimization (SEO) keyword strategy to all content that helps potential customers find you through organic online searches and also create strategic social media promotions.
Writing the content is easy (blogs, emails, infographics, white papers, eBooks, case studies, etc.). The bulk of the work is researching keywords, inspect SERPs (search engine results pages), and sub-topics. The result is content that moves prospects, clients, influencers – and search engines.