04: Content activation

Reaching customers in the buyer’s journey with online assets that provoke thought and action.
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With every step upward, customers are looking for credible information to support their purchase decisions.

Your brand attributes offer rock-solid benefits and content can create new heights of lead generation. Content Activation will help your customers confidently take the next step toward making a purchase.

Common Obstacles

MINIMAL BRAND AWARENESS

If you want to create more brand awareness, over 80% of all marketers say that blog posts and podcasts have helped them achieve this goal.

POOR QUALIFICATION OF LEADS

To help gain more customers, content marketing generates over three times as many quality leads as outbound marketing and costs 62% less.

REACHING NEW CUSTOMERS

When looking for new customers, creating (SEO) keyword strategies helps to reach the over 90% of customers searching for businesses in online directories.

CUSTOMER SKEPTICISM

For building greater trust with customers, over 70% of consumers read blogs and say they have more credibility than traditional advertising.

LOW SALES CONVERSIONS

To turn prospects into buyers, sales conversion rates are six times higher for brands using content marketing versus their competitors who don’t.

REPEAT BUSINESS

When you want more repeat business, content builds trust with customers and trust has been proven to increase brand loyalty.

Spoke Solutions

DESTINATION MAPPING

After conducting a Discovery Session with you and your team and combining that with extensive industry research, we’ll partner with you to develop a content strategy based on the specific needs of your customers and goals of your business.

CUSTOMER PERSONA DEVELOPMENT

To create impactful content, you need to intricately understand your target audience. Unlike other content “factories” that take a one-size-fits-all approach, we focus on speaking directly to your customers in a way that inspires thought and provokes action.

CAMPAIGN CALENDAR

To reach your customers in all phases of the buyer journey, we specialize in developing complete content campaigns that illustrate how your solutions meet customer needs. We also create content calendars to ensure timely content that has a positive effect on your audience.

ANALYTICS REPORTING

A content campaign is a powerful resource that, when paired with SEO strategies and social and email promotions, can produce trackable and measurable results. This allows you to continually update your approach to reach more customers and maximize your investment.

SEO/SOCIAL PROMOTION

Content is only effective if your audience sees it. That’s why we apply a search engine optimization (SEO) keyword strategy to all content that helps potential customers find you through organic online searches and also create strategic social media promotions.

Content creation

Writing the content is easy (blogs, emails, infographics, white papers, eBooks, case studies, etc.). The bulk of the work is researching keywords, inspect SERPs (search engine results pages), and sub-topics. The result is content that moves prospects, clients, influencers – and search engines.

Connecting with your customers where they are in the buyer’s journey will help you build higher levels of brand engagement.

90%

of all organizations use content in their marketing efforts.

Source: Hubspot Marketing Statistics
Leveraging marketing content to educate buyers for web.com.
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In order to get you where you want to be, we need to figure out where you are. Let's talk about creating a fully-integrated sales and marketing program that’s grounded in strategy, and designed for the highest possible return on investment.

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