blog Taglist

Marketing

Markruiting: A Better Path to Employee Recruitment and Retention

July 27, 2021

Over the past few months as I’ve spoken with local business owners and corporate decision makers, one common topic and challenge has surfaced: the need for more qualified candidates to fill roles in the workforce.

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Customer Success: The Golden Rule of Treating Customers the Way They Want to be Treated

July 9, 2021

It’s a simple concept but it’s surprising how many companies fall short of developing a brand that delivers the best possible customer experience. How can you take these words of wisdom and put them into action? Here’s how customer success strategies can make it happen.

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Marketing Enablement: How to Launch and Maintain a Strategy to Take Your Business to New Heights

May 3, 2021

Now’s the time for you to take action and launch a strategy worthy of your marketing dollars and your brand. Think of Spoke as your marketing enablement mission control. 

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Brand Engagement: Creating a Story That Your Customers Will be Inspired to Tell

April 12, 2021

At Spoke, we believe you haven’t truly told your story until someone else can tell it, too. A story that connects with your audience.

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Destination Mapping: Summoning Ancient Wisdom to Connect with Customers on Their Inspired Journeys

February 17, 2021

Summoning Ancient Wisdom to Connect with Customers on Their Inspired Journeys

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Activating the Customer Buyer Journey

February 11, 2021

Our North Star – developing marketing strategies that inspire your customers to take action – will always be what motivates our every action.

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Before Heading to a Trade Show, Pack Some PR Essentials

January 8, 2020

Heading to a trade show to network with current customers and meet new prospects? That’s great. Even in a hyper-connected world, trade shows and conferences remain a valuable and necessary staple for businesses and organizations looking to connect with key stakeholders.

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Marketing Tools Are No Match for Customer Power

December 5, 2019

Consumers have more power than ever before. When they’re upset, they can do incredible harm to your brand (through things such as online reviews and even your social media), and they have access to more information (mostly true) about your products and services at their fingertips.

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Preheat Your Data to 450 Degrees

January 7, 2019

Most companies have great data. The problem is that it’s stuck in silos (CRM, Marketing Automation, Web Analytics, Accounting, Social Data, Customer Support, etc.). By combining the data into one Customer Data Platform, marketers obtain a Single View of the Customer…and then your marketing can really start cookin’.

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Networking is not working…it’s partying.

September 18, 2018

How our intimate get-togethers turned into a networking party.

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