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Customer Voice

Those Darned Kids (And Grandparents)

October 15, 2018

Like many things, marketing used to be much simpler; the days of brands targeting broad categories (i.e., adults 18-49 years old) are long gone. Today, there are three distinct generations within that one category (GenX, Millennials, and GenZ), each with a completely different set of values.


The Voice of the Customer

September 18, 2018

We all know the central role that the customer has in business. But this doesn’t always translate into listening to the voice of the customer when it comes to product development, improving operations, marketing, and customer service, among other areas.

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