It’s a simple concept but it’s surprising how many companies fall short of developing a brand that delivers the best possible customer experience. How can you take these words of wisdom and put them into action? Here’s how customer success strategies can make it happen.
Speak directly to customers, brand followers and prospects in a way that initiates a productive dialogue and builds brand relationships.
At Spoke, we believe you haven’t truly told your story until someone else can tell it, too. A story that connects with your audience.
The speed at which business happens today is crazy fast. And it is only getting faster. Business owners and operators need to make hundreds of decisions each day, and it can be tempting to let decisions about brand and marketing slip through the cracks.
“Let’s practice what we preach” … that was our mindset before we began the task of rebranding ourselves. The goal was to do exactly what we do for our clients, but this time, do it for ourselves.
First, let’s get one thing clear; a great brand is no guarantee of success (pets.com was fun while it lasted). As marketing pioneer, Bill Bernbach famously quoted, “a great ad campaign will make a bad product fail faster.” In other words, you can only fool people once.