In the world of business, this means understanding where your customers begin interacting with your brand – and creating a rewarding path with messaging touchpoints to help them along the way.
If your marketing Rocks are beginning to feel like a heavy burden instead of inspiration, here are a few things you can do to lighten your load and move ahead.
So what is backlinking, and why is it important to your online brand awareness and, ultimately, your bottom line? Let’s take a closer look.
There’s knowing who your customer is, and then there’s knowing your customer (hint: the second one is better).
Many companies are living in a fantasy world in which they are not personalizing messaging to provide the right message to the right target at the right time.