The key to success is to start with the end in mind – so Spoke starts with sales. We do a deep dive into our clients’ sales processes (and ask the hard questions). We want to know what happens every step of the sales journey: how prospective customers search for information, how they make their decision, how they indicate intent to purchase, and what obstacles stand in the way.
Get AlignedThey map the sales process against the buyer’s journey, and ensure that for every itch, there’s a scratch. Whenever a prospect has a question, there’s a sales process with an answer. Whenever a prospect wants to compare benefits, sales is there to prove value. Executed well, sales appears to be a Superhero (not a Whack-A-Mole that won’t go away).
Get AlignedThe point of marketing is to support sales. Full stop. If a dollar spent on marketing doesn’t result in three dollars in sales, it’s not working. If you’re looking for a secret formula – put away your spreadsheet, that’s it.
Get AlignedIn order to get you where you want to be, we need to figure out where you are. Let's talk about creating a fully-integrated sales and marketing program that’s grounded in strategy, and designed for the highest possible return on investment.
Activate Buyer JourneyContact Us