spoke marketing research
spoke marketing strategy work

Innovation With An ROI.

Most marketing agencies are pretty good at marketing (some better than others,  of course). Even if they use the old products, place, price and promotion model, when it’s done well – marketing results in sales…right? Spoke is different. They work backwards.

A recent report* found that by successfully aligning sales and Marketing, companies can:









win rates

*CMO’s Agenda Report: Aberdeen Group

What Does Success
Look Like?

The key to success is to start with the end in mind – so Spoke starts with sales. We do a deep dive into our clients’ sales processes (and ask the hard questions). We want to know what happens every step of the sales journey: how prospective customers search for information, how they make their decision, how they indicate intent to purchase, and what obstacles stand in the way.

Get Aligned

What the Buyer Wants,
The Buyer Gets.

They map the sales process against the buyer’s journey, and ensure that for every itch, there’s a scratch. Whenever a prospect has a question, there’s a sales process with an answer. Whenever a prospect wants to compare benefits, sales is there to prove value. Executed well, sales appears to be a Superhero (not a Whack-A-Mole that won’t go away).

Get Aligned

Best Performance in
A Supporting Role.

The point of marketing is to support sales. Full stop. If a dollar spent on marketing doesn’t result in three dollars in sales, it’s not working. If you’re looking for a secret formula – put away your spreadsheet, that’s it.

Get Aligned

In order to get you where you want to be, we need to figure out where you are. Let's talk about creating a fully-integrated sales and marketing program that’s grounded in strategy, and designed for the highest possible return on investment.

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