blog Taglist

Strategy

The Multiple Benefits of Multi-Channel Marketing

August 23, 2022

At Spoke, we’ve found the best way to stay in touch with your ideal market.

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Markruiting: A Better Path to Employee Recruitment and Retention

July 27, 2021

Over the past few months as I’ve spoken with local business owners and corporate decision makers, one common topic and challenge has surfaced: the need for more qualified candidates to fill roles in the workforce.

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Customer Success: The Golden Rule of Treating Customers the Way They Want to be Treated

July 9, 2021

It’s a simple concept but it’s surprising how many companies fall short of developing a brand that delivers the best possible customer experience. How can you take these words of wisdom and put them into action? Here’s how customer success strategies can make it happen.

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Sales Enablement: Overcoming Challenges to Put Your Team in a Winning Position

June 14, 2021

Inspired by Coach Brooks and his Xs and Os chalkboard sessions, let’s develop a sales enablement strategy for you and your team to create productive and profitable results.

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Marketing Enablement: How to Launch and Maintain a Strategy to Take Your Business to New Heights

May 3, 2021

Now’s the time for you to take action and launch a strategy worthy of your marketing dollars and your brand. Think of Spoke as your marketing enablement mission control. 

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Brand Engagement: Creating a Story That Your Customers Will be Inspired to Tell

April 12, 2021

At Spoke, we believe you haven’t truly told your story until someone else can tell it, too. A story that connects with your audience.

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Destination Mapping: Summoning Ancient Wisdom to Connect with Customers on Their Inspired Journeys

February 17, 2021

Summoning Ancient Wisdom to Connect with Customers on Their Inspired Journeys

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Before Heading to a Trade Show, Pack Some PR Essentials

January 8, 2020

Heading to a trade show to network with current customers and meet new prospects? That’s great. Even in a hyper-connected world, trade shows and conferences remain a valuable and necessary staple for businesses and organizations looking to connect with key stakeholders.

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Marketing During a Recession

November 12, 2019

Growing share during a booming economy is difficult (everyone is spending). Gaining market share during a recession requires capital, but the eventual ROI can’t be beat.

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The cobbler HAS shoes.

August 14, 2018

You know that saying about the ‘cobbler’s kids with no shoes’ (implying he’s too busy with work to take care of himself). Have you ever noticed that it’s the ‘cobbler’s kids’ and not the cobbler himself? I bet the cobbler didn’t just have shoes, he had really nice ones (for the record, my great-grandfather was a cobbler, and legend has it that he always wore nice shoes).

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Words Get On Your Nerves (whether you like it or not)

September 18, 2018

For a company whose primary business is dependent upon communication, it seems obvious that being able to write compelling copy for print ads, brochures, TV and radio ads is a basic requirement. Yet, crafting a compelling message can be challenging. Why?

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