Activate Buyer Journey
There’s knowing who your customer is, and then there’s knowing your customer (hint: the second one is better).
Many companies are living in a fantasy world in which they are not personalizing messaging to provide the right message to the right target at the right time.
As we set up clients’ marketing automation programs, we’ve found that many are confused by creating personas. “How is it different than my target market?” Personas aren’t different; they’re better.