blog Taglist

Personas

Guide Your Customers Through the Buyer's Journey

September 18, 2018

There’s knowing who your customer is, and then there’s knowing your customer (hint: the second one is better).

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Go Down the Rabbit Hole and Follow the Buyer’s Journey.

August 14, 2018

Many companies are living in a fantasy world in which they are not personalizing messaging to provide the right message to the right target at the right time.

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A Persona Can’t Drive Your Car (but they can drive your business)

August 14, 2018

As we set up clients’ marketing automation programs, we’ve found that many are confused by creating personas. “How is it different than my target market?” Personas aren’t different; they’re better.

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