blog Taglist

Marketing Automation

Activating the Customer Buyer Journey

February 11, 2021

Our North Star – developing marketing strategies that inspire your customers to take action – will always be what motivates our every action.

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Preheat Your Data to 450 Degrees

January 7, 2019

Most companies have great data. The problem is that it’s stuck in silos (CRM, Marketing Automation, Web Analytics, Accounting, Social Data, Customer Support, etc.). By combining the data into one Customer Data Platform, marketers obtain a Single View of the Customer…and then your marketing can really start cookin’.

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A Persona Can’t Drive Your Car (but they can drive your business)

August 14, 2018

As we set up clients’ marketing automation programs, we’ve found that many are confused by creating personas. “How is it different than my target market?” Personas aren’t different; they’re better.

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Automate Yourself

August 14, 2018

You’ve realized that you want to feel the ease and freedom that marketing automation brings (plus the extra dough doesn’t hurt). Now, what? There are many choices for marketing automation systems, and you should find what is right for your budget, resources, and goals.

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It’s a push-button world

September 18, 2018

It’s the future, and it’s a push-button world. Hovercrafts exist, robots clean our floors (at least until the uprising), and we automate as many tasks as possible in our everyday lives (how dare you suggest that I do manual math like a peasant!). In this world where we consistently choose automation over manual tasks, it amazes me that less than ten percent of companies are utilizing marketing automation.

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