Video learning company ej4 was an innovator in the field, creating straightforward, effective training videos that could be viewed on multiple platforms: in a classroom projector setting, on a personal computer, or on a Smartphone. Much of their competitive advantage was being eroded by giant marketing budgets of larger corporations. Spoke was hired to rebrand the company, and make clear their unique selling proposition.
The subtle ‘play’ button on the logo and prominent explanation of their four ‘j’s’ (just as needed, just enough, just in time & just right).
A high impact 3D viewmaster was mailed to qualified prospects and leads were nurtured with white papers and sales calls – resulting in a dramatic uptick of sales and extremely high campaign ROI.