blog Taglist

Marketing Plan

Funk? No!

August 14, 2018

Keeping burnout at bay. After 35 years in the industry (did I just write that?), I’ve been fortunate to have seen some fascinating changes; new technology, new ways to slice and dice messaging, and new techniques.

Read More >>

The cobbler HAS shoes.

August 14, 2018

You know that saying about the ‘cobbler’s kids with no shoes’ (implying he’s too busy with work to take care of himself). Have you ever noticed that it’s the ‘cobbler’s kids’ and not the cobbler himself? I bet the cobbler didn’t just have shoes, he had really nice ones (for the record, my great-grandfather was a cobbler, and legend has it that he always wore nice shoes).

Read More >>

Nobody loves your new product (sorry).

August 14, 2018

You love your new ‘precious’ product, don’t you? It’s okay, admit it. The problem is; nobody knows your product better than you. If you hope to have any chance of selling it, that’s got to change. Like now.

Read More >>

A Persona Can’t Drive Your Car (but they can drive your business)

August 14, 2018

As we set up clients’ marketing automation programs, we’ve found that many are confused by creating personas. “How is it different than my target market?” Personas aren’t different; they’re better.

Read More >>

Automate Yourself

August 14, 2018

You’ve realized that you want to feel the ease and freedom that marketing automation brings (plus the extra dough doesn’t hurt). Now, what? There are many choices for marketing automation systems, and you should find what is right for your budget, resources, and goals.

Read More >>

The Secret Sauce

August 14, 2018

Having a marketing plan is a great first step (really, the only first step) to grow your business employing cost-effective marketing. But, it’s just a first step.

Read More >>
back to blog page