David Meyer

The Fastest Path to Cash™ (or, Spoke's Secret to Success)

Yeah, we liked the line so much we trademarked it. But, it really is our key touchstone for every client we work with and something we focus on every day.

November 12, 2018

We believe that marketing shouldn’t cost you money; it should make you money. If you’re spending a dollar on marketing, you’d better be getting more than a dollar back in return or you’re doing something wrong. We’re not perfect, sometimes that happens – that’s why it’s important to test campaigns prior to launching full force…but more on that later.

Often times, clients want to start with something specific, the reason they sought us out in the first place. For this example, let’s use a website (a pretty common reason prospects want to work with us). Maybe it’s an outdated CMS? Maybe it doesn’t tie into their enterprise software? Maybe it just simply looks outdated?

More times that not, as we learn about their business (by asking the right questions) we’ll find something that we can create for them faster, cheaper, and that will have an immediate impact on their return-on-investment.

Maybe they’ve got a big presentation coming up? Maybe they’re going to a tradeshow and don’t have the right follow up materials? Perhaps their lead generation isn’t getting the right prospects in the door?

Whatever it is…the key to finding the fastest path to cash is asking questions – dig into the details of their business.

Your client will appreciate it…they’ll trust you more, and (win) they’ll have a bigger budget to work with when you do tackle that website

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David Meyer

There are a lot of great story-tellers, but there aren’t enough story-understanders. When clients have trouble explaining a new value proposition, David can name that tune in fewer words than they imagined possible. When prospects come to us with a symptom, David asks the (sometimes hard) questions that get to the root of the problem. Then he solves it. After decades inaccount management and creative roles, David is able to bridge the gap between creatives and clients (and back). Oh, and he can tell stories, too.

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