David Meyer

Talariant

Arch Grants Winner CoMo Medical wanted to rebrand…and we weren’t about to stop them.

September 18, 2018

Their product is a new foam-based antisepsis that disinfects skin prior to surgery with a fraction of the effort of Betadine® (the current gold standard of care). Their name is based on the winged sandals of Hermes (you know, the winged Greek dude) that were called Talaria. They added the ‘ant’ because it is the same suffix of disinfectant. The logo and tagline leverage Hermes’ wings, and the font was chosen to reinforce the cutting edge, clean, precise and modern image they need to portray in order to succeed in the medical field. The simple tagline speaks directly to the benefit of the brand; efficacy in the operating room means that staff can be more productive, without sacrificing safety.

We’re currently working on their investor presentation (which looks great, trust us). These guys will be a big market disrupter…you heard it here first.

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David Meyer

There are a lot of great story-tellers, but there aren’t enough story-understanders. When clients have trouble explaining a new value proposition, David can name that tune in fewer words than they imagined possible. When prospects come to us with a symptom, David asks the (sometimes hard) questions that get to the root of the problem. Then he solves it. After decades inaccount management and creative roles, David is able to bridge the gap between creatives and clients (and back). Oh, and he can tell stories, too.

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