For us, it is a way to set our business apart from the competition and build a compelling brand identity.
If you’re a company Running on EOS®, too (or just a company that wants to do more with your branding efforts), here are five ways we believe your Three Uniques can help to create one strong brand image business.
Review your Three Uniques.
Before you can leverage your Three Uniques, you must clearly define them. If you’re like us at Spoke, you’ve probably already accomplished this important task. But now is a good time to review everything to make sure everything still rings true. We’ve found that as our brand has grown, our Three Uniques have changed to reflect our growth and new goals. Once you feel comfortable with these, you are ready to effectively communicate them to your audience.
Craft a compelling brand story.
To create a strong brand image, you need a compelling brand story that resonates with your audience. Your story should revolve around how your Three Uniques combine to solve a problem, meet a need, or fulfill a desire. A well-crafted brand story humanizes your business and helps customers connect with your mission and values. Make it human, make it relatable, make it relevant. Create a story that your customers will want to share (and reshare).
Create consistent branding across all touchpoints.
Consistency is key when it comes to building a strong brand image. Your brand should have a cohesive and unified presence throughout every step of the customer buyer journey. This includes everything from your website and social media profiles to marketing materials and customer interactions. Lean on your Three Uniques to create meaningful messaging in your branding efforts.
Showcase customer success stories.
One of the most powerful ways to leverage your Three Uniques is by showcasing customer success stories. When potential customers see the tangible benefits your brand offers, it builds trust and credibility and has a positive impact. These success stories serve as proof that your business delivers on its promises and can make a significant difference in people's lives. And statistics show that people are influenced by others who are in similar situations.
Engage in thought leadership.
Establishing thought leadership within your industry is another effective way to apply your Three Uniques and create a strong brand image. Position your business as an expert in your field by sharing valuable insights, industry trends, and innovative solutions. Use content marketing, such as blogs, social media, webinars, and podcasts, to demonstrate your expertise on important topics and issues that affect your audience.
Businesses Running on EOS® have a unique advantage in building a strong brand image by leveraging their Three Uniques. At Spoke, we have seen the value in doing this – reach out if we can help your business do the same.