Speak directly to customers, brand followers and prospects in a way that initiates a productive dialogue and builds brand relationships.
Consumers have more power than ever before. When they’re upset, they can do incredible harm to your brand (through things such as online reviews and even your social media), and they have access to more information (mostly true) about your products and services at their fingertips.
Growing share during a booming economy is difficult (everyone is spending). Gaining market share during a recession requires capital, but the eventual ROI can’t be beat.
Like many things, marketing used to be much simpler; the days of brands targeting broad categories (i.e., adults 18-49 years old) are long gone. Today, there are three distinct generations within that one category (GenX, Millennials, and GenZ), each with a completely different set of values.
Keeping burnout at bay. After 35 years in the industry (did I just write that?), I’ve been fortunate to have seen some fascinating changes; new technology, new ways to slice and dice messaging, and new techniques.
If you’ve opened a national newspaper, INC, Fortune, Fast Company, Wired or read any news story about fastest growing cities in the last few years, each recognizes Austin as a great place to live. But why? The cost of living is rising, traffic is a nightmare, and the city is in constant change.
Spoke Friday has been a tradition going back since we opened in 2008.