With strong local presence, a better fiber-only network, no contracts required, and some great marketing support, i3 Broadband is taking on the big cable/internet providers.
While taking on the likes of Comcast, Charter and AT&T might not sound like a good idea, it turns out to be a great idea. After years of poor customer service, long confusing contracts, and overpriced products, customers can’t wait for i3 to come to their neighborhood. (Well, technically, they can; they’re on a waiting list).
The internet is the single most important sales channel in the cable/internet industry. Attracting prospects is only half the battle, driving online conversion is essential. Spoke manages both.
Managing a search engine and digital marketing budget when you’re up against Goliaths takes patience, agility, engaging creative, and compelling messaging. Spoke not only monitors and alters the marketing spend, we continuously test messages, offers, and strategies to optimize traffic (which grows every month).
They call it tried and true for a reason; direct mail works. By testing offers, frequency, and creative – it can work really well. Spoke created, tested, and regularly refines a comprehensive direct mail campaign targeted to residents and businesses where i3 is rolling out.
Over the course of 36 weeks, residents receive mail in a variety of formats, with different promotional offers, and micro-targeted creative. Some people call it junk mail; i3 calls it gold.
Let's talk about creating a fully-integrated marketing program that’s grounded in strategy, and designed for the highest possible return on investment.contact us