---
title: If you build it (correctly), they will come
description: 61% of companies surveyed say that getting leads is their biggest challenge (IDG Study). 
---

[Blog | Spoke Marketing ](https://www.spokemarketing.com/blog)

# [If you build it (correctly), they will come](https://www.spokemarketing.com/blog/if-you-build-it-correctly-they-will-come)

 Written by [Spoke Marketing](https://www.spokemarketing.com/blog/author/spoke-marketing) | Sep 12, 2018 5:00:00 AM

The truth is, executing an efficient lead generation campaign doesn’t have to be a drain on resources, and done right should yield a high return on investment. Before you start chasing new prospects, shore up your sales process to avoid wasting money on leads you can’t convert. Then, have a hyper-defined target and know the best way to reach and tell them what they want to hear, when they want to hear it.

Check out our [Targeted Lead Decoder](http://spokemarketing.com/wp-content/uploads/2016/02/TargetedLeadDecoder-Infographic.pdf) to find the right way to target your qualified leads to maximize ROI.

<http://spokemarketing.com/wp-content/uploads/2016/02/TargetedLeadDecoder-Infographic.pdf>

‍

[View full post](https://www.spokemarketing.com/blog/if-you-build-it-correctly-they-will-come)

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